THE EVER READY FACTORY HAS BEEN DEMOLISHED [ESTABLISHED AT THIS SITE 1938]
This looks bleak.
Ever Ready Batteries For Longer Life!
Old photograph of the factory www.dublincity.ie/image/libraries/109-ever-ready
Ireland’s first battery factory was in Temple Bar before moving to Portobello in 1938. According to many accounts more than a billion batteries were manufacture by Ever Ready over a hundred years in Dublin. I believe that the Portobello Factory closed 1n 1984.
The British Ever Ready Electrical Company (BEREC) was a British electrical firm formed in 1906 as the export branch of the American Eveready Battery Company. In 1914 it became independent of its American parent company.
For decades the firm dominated the UK consumer battery market and had several factories in the UK, the largest of which was built at Tanfield Lea, County Durham, in 1968. Other factories included Dawley, Four Ashes, Maldon, Newburn, London (Victoria Works and Forest Road) and Park Lane, Wolverhampton. The company's research effort was centred upon the Central Laboratories, later known as Group Technical Centre, in St. Ann's Road, Harringay, London N15. The company's head office was Ever Ready House in Whetstone, London N20.Overseas manufacturing sites included South Africa, Nigeria, Sri Lanka and Jamaica. The company also included UK engineering divisions: Cramic Engineering and Toolrite.